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Destination Management Services
CHL's Destination Management Services provide
the local expertise of our destinations to enhance your event
from concept through completion. Let us share our knowledge and
industry know-how to maximise the destination experience for
you and your participants. Our Destination management Services
are available throughout Scotland, England and
the UK, as well as Prague and
throughout the Czech Republic & Austria.
As your destination partner, our service is designed as an extension of your
own business to provide your clients with piece of mind. We can take care of
your meeting professionals or leisure customers by providing a convenient, single
source of destination and industry resources. CHL Destination Management is your
single resource for services such as: Accommodation; Activities; Conference &
Banqueting, Golf Tours, Coach Tours, Program Logistics; Site Inspection &
Selection; Special Events; Group Tours; Transportation and more.
Tourism Business
Tourism businesses are increasingly embracing a new approach to
travel marketing called destination marketing. This approach to
marketing seeks to locate discreet tourism products within specific
geographical contexts.
Destination marketing now recognises that individual tourism businesses thrive
when they are presented as part of an overall destination proposition rather
than being on their own. Accommodation providers need activity and event organisers
nearby if they are to attract visitors to their own business: all tourism business
exist in a symbiotic relationship with each other.
Most operators have informal links to nearby businesses, but destination marketing
and destination marketing systems (DMS)
seek to formalise these relationships through structured business rules so that
best practices and well-linked processes can maximise revenues for all parties.
Destination Marketing
Destination Marketing has two strategic objectives: through weaving
together tourism businesses into a wider customer proposition,
destination management enhances the quality of visitor experience
and thereby increases the spend of each visitor. In effect Destination
Marketing provides the coherence of a "package" with
none of the pit falls. It can provide visitors with the security
of knowing what they will and can do, whilst leaving them with
the independence they seek.
Contact CHL today to
discuss your requirements.
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