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Destination Management
CHL provides the local expertise of our destinations to enhance
your event from concept through completion. Let us share our knowledge
and industry know-how to maximise the destination experience for
you and your participants.
As your destination partner, our service is designed as an extension
of your own business to provide your clients with piece of mind. We
can take care of your meeting professionals or leisure customers by
providing a convenient, single source of destination and industry
resources. CHL Destination Management is your single resource for
services such as: Accommodation; Activities; Conference & Banqueting,
Golf Tours, Coach Tours, Program Logistics; Site Inspection &
Selection; Special Events; Group Tours; Transportation and more.
Tourism Business
Tourism businesses are increasingly embracing a new approach to travel
marketing called destination marketing. This approach to marketing
seeks to locate discreet tourism products within specific
geographical contexts.
Destination marketing now recognises that individual tourism
businesses thrive when they are presented as part of an overall
destination proposition rather than being on their own.
Accommodation providers need activity and event organisers nearby
if they are to attract visitors to their own business: all
tourism business exist in a symbiotic relationship with each other.
Most operators have informal links to nearby businesses, but
destination marketing and destination marketing systems
(DMS) seek
to formalise these relationships through structured business rules so
that best practices and well-linked processes can maximise revenues
for all parties.
Destination Marketing
Destination Marketing has two strategic objectives: through weaving
together tourism businesses into a wider customer proposition, destination
management enhances the quality of visitor experience and thereby
increases the spend of each visitor. In effect Destination Marketing
provides the coherence of a "package" with none of the
pit falls. It can provide visitors with the security of knowing what
they will and can do, whilst leaving them with the independence they
seek.
Contact CHL today to
discuss your requirements.
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